Intent intelligence

Find the accounts with a reason to buy.

We research the company-specific events, initiatives and changes that may create demand for your solution—then connect them to the right decision makers.

Fit is only the beginning

Timing changes the quality of outreach.

A qualified account can stay on a list for years without being ready to act. Intent research helps your team prioritize accounts where a relevant change is already happening.

We do not label vague digital activity as proof of a purchase. Each signal is reviewed for relevance to your offer and, where possible, supported by a clear public source.

Every record answers four questions.

FitDoes the company match your ICP?
EventWhat has recently changed?
NeedWhy could that create demand?
ProofWhat evidence supports the signal?

Signals we can research

Industry-specific “Why Now” events.

Your signals are defined around your solution. Common categories include:

↗

Expansion

New facilities, locations, markets, production capacity and geographic growth.

+

Hiring

New executives, specialist teams and roles that reveal a strategic priority.

◎

Technology

Adoption, migration, replacement, modernization and integration initiatives.

§

Compliance

New regulations, deadlines, audits, certifications and risk programs.

◇

Operations

Process changes, supplier decisions, efficiency programs and infrastructure needs.

R

Procurement

RFPs, tenders, project awards, evaluations and visible buying research.

What you receive

Not a score without an explanation.

Your dataset can include the full context your team needs to evaluate and use each opportunity.

Why Now

A concise description of the trigger and why it matters.

Potential Need

The logical connection between the event and your solution.

Verified Event

The relevant announcement, project, hiring or operational change.

Evidence

Supporting source links and dates where available.

Sales Angle

A grounded conversation starter for more relevant outreach.

Right Contact

The decision maker most likely connected to the need.

Responsible research

We separate evidence from inference.

A signal can suggest demand, but it cannot prove a purchase decision. Our work clearly explains what is verified, what is inferred and why the account may be worth contacting.

Our validation approach

  • Confirm the company matches the agreed ICP
  • Use recent, relevant sources where available
  • Check that the signal logically connects to your offer
  • Flag weak, conflicting or unavailable information
  • Remove duplicate and excluded accounts
  • Human-review records before delivery

What does buying intent look like in your market?

Tell us your offer and ICP. We’ll research a small sample.

Get My Free Sample →